Test videos are a must for brands today interesting alternative to traditional marketing videos.
Unlike traditional promotional videos, which are often strong staged and designed are, test videos show the product in action and allow the consumer to try the product in a real environment to experience.
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For brands today, test videos offer one attractive alternative to classic marketing videos.
While conventional advertising videos are often staged and artificially prepared, test videos present the product in real application and allow consumers to experience the performance and functionality of the product in one realistic context to see.
By downloading the video you accept the privacy policy of YouTube. Read more
79% of consumers prefer to watch a video to learn about a product rather than reading text. 84% feel motivated to buy after watching a brand’s video.
These statistics impressively underline the current importance of product videos on platforms such as Amazon and predict their increasing relevance in the future. But why should you choose a test video and not a classic advertising video?
1
credibility
Test videos convey more credibility than classic advertising and marketing videos because they are created by independent third parties. This helps the consumer to make an informed purchasing decision.
2
Transparency
Test videos make transparent how a product works and what results it delivers. This allows consumers to better understand what to expect from a product before making a purchase.
3
experience
Test videos offer the consumer the opportunity to see the product in action and experience how it works in a real environment. This can help attract consumers' interest and encourage them to try the product.
A test video – many uses
Trading platforms such as Amazon or online shop systems such as Shopify already offer numerous options for integrating videos and new ones are constantly being added.
Amazon listing
Integrate the test video into your listing as an Amazon product video.
Amazon Video Ads
Use the test video for your Sponsored Brands Video Ads.
Premium A+ content
Integrate the video into the Amazon Premium A+ content.
Brand Store
Use the Amazon product video in the Brand Store.
YouTube
We publish your product video on our YouTube channel.
Online Store
Use the product video for the presentation in your online shop.
Our VideoPrices
Would you like to have cost-effective Amazon product videos created? We would be happy to create a test video for you in conjunction with one Prüfengel Product test.
