In today’s e-commerce world, where competition is constantly growing and customers are becoming ever more demanding, quality assurance is essential for online shops. Especially on platforms such as Amazon, where thousands of sellers vie for the favour of buyers, high-quality products with corresponding test seals can make all the difference. The option to “have an Amazon product tested” is therefore becoming increasingly important for retailers with a presence on the platform.
Why is product testing important for Amazon merchants?
- Building trust: Customers rely on reviews and quality seals to make a purchasing decision. A product that has been confirmed by tests conveys credibility and trust.
- Differentiation from the competition: In a flood of similar products, an official test seal can emphasise your own product.
- Improving product quality: The testing process helps to identify potential defects and improve product quality, leading to greater customer satisfaction and fewer returns in the long term.
- Positive effects on the ranking: Products with high ratings and quality seals are often ranked better by Amazon, which leads to increased visibility and sales opportunities.
Which product categories should be tested?
In principle, it makes sense to be tested for all product categories. However, it is particularly relevant for:
- Car & motorbike: Reliability and safety are at the forefront of products from the car & motorbike sector. Products such as car batteries, motorbike helmets, child seats, car care products and windscreen wipers are crucial for a safe and pleasant journey.
- Clothing: In the clothing category, the quality of materials and workmanship is important. Items such as functional jackets, running shoes, denim trousers, sportswear and evening dresses should not only look good, but also be durable and comfortable.
- Garden: Products such as lawn mowers, garden hoses, hedge trimmers, flower pots and garden decorations are essential for garden lovers. The durability and functionality of these items contribute to the beauty and care of the garden.
- Baby & Child: In this category, the safety and compatibility of products such as prams, baby monitors, toys, child seats and baby clothing is particularly important to ensure the protection and comfort of the little ones.
- DIY store: In the DIY sector, the quality and performance of tools and building materials such as cordless screwdrivers, paints and varnishes, work gloves, toolboxes and electric saws are crucial for successful DIY projects.
- Living: Comfort and style characterise the living category. Items such as lighting, bed linen, carpets and wall clocks play an important role in creating a cosy and stylish living space.
- Sport & leisure: For sports enthusiasts, the functionality and quality of products such as fitness bands, cycle helmets, treadmills, yoga mats and swimming goggles are crucial to ensure effective and safe training.
- Household: In the household category, the reliability and user-friendliness of appliances such as hoovers, coffee machines, irons, dishwashers and microwaves are crucial for everyday convenience.
- Outdoor: For outdoor adventures, the robustness and functionality of equipment such as tents, hiking boots, camping cookers, rucksacks and sleeping bags are crucial.
- Pets: When it comes to products for pets such as dog food, scratching posts, aquariums, dog leads and bird cages, the safety and well-being of the animals is paramount.
- Bathroom: The quality and functionality of bathroom products such as shower systems, bath mats, toothbrushes, hairdryers and bathroom fittings contribute to a pleasant and functional bathroom.
- Technology: In the technology category, the performance and user-friendliness of products such as smartphones, laptops, televisions, cameras and smartwatches are crucial to meeting the demands of modern life.
The process of testing and obtaining a test seal
- Selecting a suitable testing company: Retailers should select a reputable testing company that specialises in the relevant product category. At Prüfengel, the German institute for product testing, we guarantee you the highest quality in tests and test seals that are held in high regard by consumers. By having your product tested by us, you not only ensure objective confirmation of quality, but also increase consumer confidence in your products. Our test seals symbolise reliability and quality, which noticeably increases customer confidence in your tested products.
- Inspection and testing: The products are subjected to various tests, which can range from safety checks to performance tests.
- Receipt of the test seal: After successful completion of the tests, the product receives a quality seal that can be presented on Amazon.
- Continuous monitoring: Regular retests ensure that the quality of the product is maintained in the long term.
Long-term benefits of testing
- Customer loyalty: Satisfied customers are loyal customers. High-quality, tested products lead to repeat purchases.
- Positive reviews: High-quality products tend to receive better reviews, which in turn attracts new customers.
- Fewer returns: A lower error rate leads to fewer returns and the associated costs.
- Brand building: A consistently high level of quality strengthens the brand image and supports the development of a loyal customer base in the long term.
The path to success on Amazon
- Professional product tests: It is crucial to choose a professional testing company that not only tests quality, but also awards relevant certificates and seals. These tests and certificates are a sign of reliability and safety for customers.
- Feedback and improvement: The results from the product tests provide valuable feedback that can be used to improve the product design, functions and safety. This continuous improvement process is essential for long-term success.
- Marketing and communication: The test seals and certificates should be actively emphasised in the product description and marketing materials. They are an important sales factor and can significantly increase the conversion rate.
- Long-term strategy: Product testing should be seen as a long-term strategy that contributes to brand building and customer loyalty. It is not just about increasing short-term sales, but about establishing a brand that stands for quality and reliability.
Summary
Testing products and obtaining quality seals is an essential part of success on Amazon. It not only helps to gain the trust of customers and stand out from the competition, but also to continuously improve product quality. This leads to higher customer satisfaction, lower return rates and ultimately stronger market positioning. For Amazon retailers focussing on quality and customer satisfaction, Amazon product testing is therefore a crucial step on the road to success.
