The Tonie shelf from Milula Studios is ideal for neatly storing radio play figures and the Toniebox. The product offers space for up to 55 figures and ensures that children’s favorite stories and songs are always at hand. Assembly of the shelf can be described as simple and straightforward . With its special cloud design in soft gray and rounded corners, it fits perfectly into a child’s environment. The radio play figures are held in place by strong magnets , even upside down. It also offers practical additional functions such as stickers for personalization and a separate area for the Toniebox charging station. In summary, the Tonie shelf is a clever and child-friendly solution for keeping the children’s room tidy and aesthetically ple asing.
Advantages
✅ Playful design
✅ Space for up to 55 figures
✅ Strongly holding magnets
✅ Simple assembly
✅ Stickers and surface for charging station
Disadvantages
❌ No information on sustainability
The first impression
Packaging and contents
ℹ️ Here we take a closer look at packaging. Sustainability is becoming an increasingly important factor. In addition, adequate protection of the product must of course also be guaranteed. Are the contents of the packaging complete and does the manufacturer make it as easy as possible for me to use the product straight away?
| Criterion | Remark | Score achieved* |
|---|---|---|
| Product protection | Carton is sturdy, product sufficiently protected | 100 points |
| Sustainability Packaging | No unnecessary packaging waste, but use of plastic and polystyrene to protect the product | 90 points |
| Package contents & scope | Components of the Tonie shelf, screws, Allen key | 100 points |
| Instructions for use | In German, illustrated, clearly written, video instructions | 100 points |
| Total | 98 points |
*The maximum score is 100 points
The Tonie shelf is carefully packed. The sturdy cardboard box offers sufficient protection during transportation. Although unnecessary packaging waste has been avoided, the use of plastic film and polystyrene could possibly be a point of criticism for some consumers. The product packaging contains all the components for the Tonie shelf: a back panel, six figure shelves, a music box holder, screws and an Allen key as well as stickers. An illustrated instruction manual in German is printed on the back of the box as well as a QR code that leads to a video tutorial .
Packaging
The first time in your hand
Product processing and appearance
ℹ️ Before we start the practical test, we take a close look at the workmanship of the products. How high quality are the materials used? Are the look and feel satisfactory?
| Criterion | Remark | Score achieved* |
|---|---|---|
| Visual appearance | Attractive design, made of pine wood | 100 points |
| Processing | Very good workmanship | 100 points |
| Stability | Stable and robust | 100 points |
| Sustainability of the product | High-quality materials, natural product, wood from sustainably managed forests (certified) | 100 points |
| Miscellaneous | Gift wrapping | 100 points |
| Total | 100 points |
*The maximum score is 100 points
Unboxing
The Tonie shelf is characterized by an appealing, playful design and is made of pine wood. The workmanship is very good, with no visible defects such as scratches, dents or unclean transitions. The materials used appear stable and make a robust impression. The high-quality workmanship of the wood suggests a certain longevity . The packaging is also ideal for giving as a gift. The manufacturer has thought about sustainability . The wood used comes from sustainably managed forests, which has been certified by the Forest Stewardship Council. The product has also been recognized by Amazon as Climate Pledge Friendly .
This is what our practical test showed
Does the manufacturer keep its advertising promises?
ℹ️ Our practical test has the highest relevance and therefore weighting. Here, the product has to undergo a wide range of criteria and tests. We check the functions and product promises of the test article.
| Criterion | Remark | Score achieved* |
|---|---|---|
| Assembly | Easy assembly and installation, Allen key included | 95 points |
| Capacity | Sufficient space for 55 figures | 100 points |
| Stop | Very good hold of the figures, strong magnets | 100 points |
| Compatibility | Compatible with the Tonie Box and the figures | 100 points |
| Additional functions | Stickers for individual design, space for charging station | 100 points |
| Total | 99 points |
*The maximum score is 100 points
The Tonie shelf is a great solution for storing radio play figures and the Toniebox. With space for up to 55 figures , it offers enough room to store children’s favorite stories and songs neatly and within easy reach . Assembly is simple: the individual shelves are mounted using the Allen key and countersunk screws. Two holes need to be drilled to attach them to the wall. The enchanting cloud shape in soft gray with rounded corners fits perfectly into a childlike environment. The figures are held securely in place by the strong magnets , even upside down. The shelf also offers practical additional functions such as stickers for individual design and space for the Toniebox charging station.
Structure
Price/performance ratio
and ratings from consumers
ℹ️ Finally, we examine how the product compares to the competition. Can it keep up with the competition in terms of price and quality? Would we generally recommend buying it? We also look at the consumer reviews and check whether the critical and positive reviews are actually justified.
| Criterion | Remark | Score achieved* |
|---|---|---|
| Price / performance ratio | Very good performance in the lower price segment | 100 points |
| Rating cut | 4.3 out of 5.0 on Amazon | 65 points |
| Total | 83 points |
*The maximum score is 100 points
On the platform Amazon, customers rate the product with an average of 4.3 stars. Customers praise the easy assembly and the ample space. Some buyers report that a magnetic strip is missing or comes loose from the wood.
Prices of up to €118 are charged on the internet for equivalent products. Very inexpensive products are available from as little as €50 . The Tonie shelf from Milula Studios is therefore currently in the lower price segment with a price of €49.99. For the quality and performance received, the price-performance ratio is very good.
Overall result
| Weighting | Score achieved* | |
|---|---|---|
| 1. packaging & contents | 20% | 98 points |
| 2. product processing & appearance | 20% | 100 points |
| 3. in the practical test | 45% | 99 points |
| 4. price/performance & consumer ratings | 15% | 83 points |
| Total | 97 points |
