In the dynamic world of e-commerce, especially on Amazon, differentiating products through quality and trust is key to success. Testing products in professional laboratories is therefore essential for retailers who want to survive on the platform.
Importance of the product test for Amazon retailers
- Building trust: Tested products that impress with their quality create trust among customers.
- Differentiation from the competition: A quality certificate can make a product stand out from the crowd.
- Quality improvement: Weak points are recognised through tests and product quality is improved.
- Better ranking on Amazon: Quality products often enjoy a higher ranking, which leads to more visibility and sales opportunities.
Important product categories for tests
- Car & motorbike: Safety and reliability are crucial here.
- Clothing: The quality of material and workmanship is important for clothing.
- Garden: The durability and functionality of garden tools are crucial.
- Baby & child: Safety and compatibility take centre stage.
- DIY store: The quality and performance of tools are crucial here.
- Living: Comfort and style are important for home accessories.
- Sport & leisure: Functionality and quality are crucial for sporting goods.
- Household: Reliability and user-friendliness are in demand for household appliances.
- Outdoor: Robustness and functionality are important for outdoor equipment.
- Pets: The focus is on the safety and well-being of animals.
- Bathroom: Quality and functionality are important for bathroom products.
- Technology: Performance and user-friendliness are crucial for technical devices.
The testing process
- Selection of a testing company: A specialised and recognised testing company guarantees objective and meaningful results.
- Carrying out the tests: The products aretested for safety, performance and quality.
- Receipt of a test seal: A quality seal confirms the high quality of the product.
- Continuous monitoring: Regular retests ensure lasting quality.
Long-term benefits of testing
- Customer loyalty: High-quality products promote customer loyalty.
- Positive reviews: Better product quality leads to better customer reviews.
- Fewer returns: A lower error rate reduces the number of returns.
- Strengthening the brand: A consistent level of quality improves the brand image.
Success strategies on Amazon
- Professional tests: Choose testing companies that award relevant certificates.
- Feedback and improvement: Use the feedback from tests to improve the product.
- Marketing: Emphasise test seals in product descriptions and marketing materials.
- Long-term strategy: See testing as part of a long-term brand strategy.
Summary
Testing products and obtaining quality seals are essential for Amazon retailers in order to stand out from the competition, gain the trust of customers and continuously improve product quality. “Having products tested in the lab” is therefore a crucial step on the road to success on Amazon.